Blog
Sketch the space
Why You Should Sketch Every Time
Because sketching is part of the Discovery process, each blog answers one common open-ended question. And as always, I’m including actions for both salespeople and sales managers so you can integrate sketching — and support sketching — into your daily activity.
Today we’re focusing on two practical questions:
How Does Sketching Happen?
Sketching happens most effectively when it’s an initiating action by the salesperson.
When you ask, “What can you tell me about the room as it is now?” you op…
Sell it or Schedule it: Your Operating System
Let me explain by asking a few questions…
Connecting…enough?
Cold call, warm call, hot call…what is it? Go with the easy ones first
Intended Outcomes
My program, “Sell it or Schedule it”™, is called that because the ONLY outcomes of a selling interaction is to close the sale or to arrange another contact time…in order to close the sale. To either write it up today because the customer is far enough along in their buying process to be able to confidently decide…or they aren’t! In the case of the latter, an appointment will ‘forward’ or ‘advance’ the sale so that you can close it at the next contact.
Anything else isn’t an outcome, but a step …
High Impact Actions
For sales leaders, everywhere
Many retailers use statistics to measure performance and results, and there are some constants that all retailers measure: Traffic, close ratio, average sale. All are measurable, all matter, and all have specific actions to increase them.
There are retailers who add another statistic – sales per guest/dollars per opportunity/performance index. Whatever you call it, they all measure the same thing: Total revenue divided by total traffic. It is a combination of close…
This Equals That
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