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Retail

Prep for the Holidays

I am hopeful that your year has been strong and that your business has been consistently good each month.

And I am also hopeful that you prepared for HOW you would do business at the end of the year as the holidays approached.

One of the benefits of setting yearly goals (broken into quarters and months) is that you can anticipate and predict the cycles of traffic and buying highs and lows. You can manage how your business will be taken care of and your goals achieved during vacations and h…

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The Last Month of the Year

December is a funny month. 

For retail showrooms, this tends to be a slower traffic month with a lower average sale. And, like November, it also tends to be a good delivery month, with holidays driving making homes lovely for family and guests. 

Residential trade business continues to be strong and retail traffic has started to wane a bit but is still sufficient to hit targets. And trade showrooms can go either way as these are not typical times. 

Given the unpredictability, this is a c…

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GRATEFUL for YOU

In this Thanksgiving week in America the conversation turns to Gratitude. What am I grateful for? How am I fortunate?

The original Thanksgiving had the Pilgrims grateful for making it through the tough winter and grateful for the friendship and partnership with the Native people who helped them to learn how to live in this New World. I love that as Americans we set aside a day to be present to what we are thankful for, big and small. And that we share this day with loved ones over a special mea…

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Delays and Communication

We all wish it was different…that special orders could be placed and received within a couple of months.

We all wish that price increases didn’t accompany these delays…and yet they do. What we can stop wishing for and start acting on are the communications that need to happen with the customer.

If it’s not a habit to send monthly emails to your customers who placed a special order, make it one. Start by telling your customer (in their thank you note) that they can expect to hear from you every…

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Ch-ch-ch-changin’

For sales professionals, everywhere

This really has been an amazing time. There are things we are aware of immediately: loneliness for our loved ones, the masks, and distancing, the anxiety of what to do and when to do it, plus, plus. We see them, we feel them, we hear them - we can’t miss them. It’s the construct in which we are living and the actions we are taking within that reality. 

And there are the things that aren’t scorchingly obvious: the reveals in our business and the model its…

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Virtual Selling


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For sales professionals, everywhere

Life as we know it is different now.

It’s different in that we are working from home (if we are fortunate enough to do that), we are getting more familiar with using technology for meetings and to stay in communication with clients, customers and loved ones.

It’s different in that we can look at our business and notice the soft spots and the holes that we have put aside while we focused on more urgent issues. We now have the time to address those…

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Part 19 of 20: HubSpot Sales Statistics…With Secret Sauce Added

customer retention19.    Retaining current customers is 6–7 cheaper than acquiring new ones

It’s not a new sales enablement statistic, but it’s just as true today as it was in the past. It’s cheaper to keep your current customers happy than to spend time finding new ones.

Salespeople

Is follow up a scheduled part of your weekly sales actions? Do you ask ‘What’s next?’ with each sales opportunity that closes? Like asking for referrals, staying connected with current clients is low hanging fruit (I dislike that phr…

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Part 16 of 20: HubSpot Sales Statistics…With Secret Sauce Added

16.    Salespeople who seek out and use referrals earn 4–5x more sales

A whopping 91 percent of customers say they would be willing to give referrals for companies and products they are happy with, but only 11 percent of salespeople ask for them!

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Salespeople Yikes! These are crazy numbers! And yet, as I read them I know that AS a salesperson, this is my weakest area. Maybe it’s habit, maybe it’s discomfort asking for more than the sale that was just closed, maybe it’s a lack of skill or languag…

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Part 13 of 20: HubSpot Sales Statistics…With Secret Sauce Added

Sales reps Social-Media.jpg#13     78% of sales reps who use social media outsell reps who don’t

It’s crucial for sales reps to be easily accessible. Having active social media profiles is a great way for your reps to connect with prospects and customers.

Salespeople Put this action on your weekly calendar and don’t rely on memory or instinct to guide you to do this. Talk to other salespeople (in other industries, and in different B2B or B2C sales positions) about what they are doing and what they are achieving with socia…

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Part 7 of 20: HubSpot Sales Statistics…With Secret Sauce Added

followupcalls7.     80% of sales need at least 5 follow-up calls after a meeting

As shown in sales enablement statistic #6, sales reps are giving up far too fast on potential clients. The majority of sales take time and continuous communication with the customer.

For Salespeople PLAN to do at least FIVE follow up calls with each prospect. Shift your thinking about this. Make each call a bit different and all of them compelling…with enthusiasm! And if you are scheduling appointments or closing as an outcome to …

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